Valerie's Portfolio

Hey you,

I'm Valerie.

Product Designer

UX Strategist

Visual Designer

I'm a Product Designer with early-stage startup roots –– 3 years shaping SaaS, fintech, and AI experiences at Keza Africa, Sefarvest, Codullam Technologies, and currently Mode.

Projects

Keza Africa

Codeherd

Travelbud

#Applepride

Split real estate

Earthbond

Powering businesses with solar, made simple

UX Design

UI Design

Brand Design

The challenge

In Nigeria, solar is full of promise but tough to access. High upfront costs, scattered vendors, and limited financing make it harder for SMEs to make the switch. Earthbond's solution is one place to find providers, secure financing, and actually get onboarded without the endless back-and-forth. The challenge was clear: Redesign the landing page and rebrand Earthbond into something clear, credible, and connected to its product.

The solution

I redesigned Earthbond’s landing page to:

Clearly highlight solar packages and how they fit business needs.
Explain the process step-by-step from request to installation.
Refine the visual identity (spacing, typography, color balance) while keeping its sustainable energy roots intact.
Bring in a tone of clarity and trust so SMEs could immediately understand the value.

My Impact

Delivered a clearer, more modern landing page that simplified Earthbond’s offerings.

Carried out a light rebrand refresh that tied visuals more closely to its solar mission.
Helped Earthbond communicate its value better to businesses and partners through an improved digital presence.

The research

Looking at the old page alongside competitors revealed some gaps:

Unclear offerings - solar packages, financing, and provider support weren’t properly explained.
Clunky hierarchy - users couldn’t quickly see what Earthbond does or how it works.
Visual execution → the identity had strong foundations but felt inconsistent and heavy in places.

This shaped the redesign into something simpler, sharper, and more user-focused.