Hey you,

I'm Valerie.

I'm Valerie.

I'm Valerie.

Product Designer

UX Strategist

Visual Designer

I'm a Product Designer with early-stage startup roots –– 3 years shaping SaaS, fintech, and AI experiences at Keza Africa, Sefarvest, Codullam Technologies, and currently Mode.

I'm a Product Designer with early-stage startup roots –– 3 years shaping SaaS, fintech, and AI experiences at Keza Africa, Sefarvest, Codullam Technologies, and currently Mode.

Projects

Codeherd

Codeherd

Codeherd

Interactive coding made fun for kids

Interactive coding made fun for kids

Interactive coding made fun for kids

EdTech

UI Design

Web application

Visual storytelling

Kids UX

The challenge

The challenge

The challenge

Most kids are curious about technology, but coding often feels complicated, boring, or intimidating. Codeherd wanted to change that by making coding approachable, engaging, and fun.

The solution

The solution

The solution

Codeherd was designed as a story-driven coding platform, where learning comes alive through a shepherd-and-sheep adventure. Each completed code challenge unlocks progress in the story — for example, the shepherd rescuing a sheep. Illustrations became the friendly face of the platform, guiding kids through challenges and rewarding them along the way.

My Impact

My Impact

My Impact

  • Shaped the overall UX strategy by connecting coding lessons to story-driven rewards.

  • Scripted illustration concepts that defined the shepherd-and-sheep world, giving Codullam its visual identity.

  • Designed a kid-friendly UI that balanced playfulness with clarity.

  • Helped Codeherd position itself as more than just a learning tool — but a game-like experience that kids want to engage with.

The research

The research

The research

I started by looking into how children learn best — play, stories, and rewards.

  • I started by looking into how children learn best — play, stories, and rewards.

I also reviewed existing EdTech products and noticed many were too text-heavy or lacked a strong visual hook.

  • I also reviewed existing EdTech products and noticed many were too text-heavy or lacked a strong visual hook.

Parents and educators wanted something that was not only educational but also enjoyable enough to keep kids coming back.

  • Parents and educators wanted something that was not only educational but also enjoyable enough to keep kids coming back.

Discovery

Discovery

Discovery

The big question: how do kids stay excited about coding? Research showed they respond best to stories, visuals, and small wins. That insight shaped the idea of turning coding lessons into a shepherd’s journey.

Concepting

Concepting

Concepting

I mapped the learning path into story-driven milestones — every time a child solves a coding challenge, the shepherd rescues a sheep. This turned abstract problem-solving into a visible, playful reward system.

Visual direction

Visual direction

Visual direction

To make the story world feel alive, I scripted illustration prompts for the illustrator. These visuals became the emotional hook for kids to stay engaged.

Design

Design

Design

I translated the narrative into an interface that was bright, simple, and easy to navigate — minimal text, big visual cues, and intuitive flows designed for younger users.

Educator testing

Educator testing

Educator testing

In the review process. educators tested the lesson flow to check if challenges built progressively in difficulty, and whether instructions were clear enough for kids without adult intervention.

Based on their input, I refined:

  • Instructions - simplified course tasks and summary that are easy to grasp at a glance.

  • Challenge structure - adjusted difficulty levels to better match age and grade ranges.

Overview

Codeherd is a playful coding platform for kids, built around the journey of a shepherd and his sheep. The illustrations act as the friendly face of the platform, guiding, rewarding, and encouraging kids as they learn to code through story-driven challenges and interactive visuals.

Prototype

My role

Concept development for illustrations, Web design, Dashboard design, Responsive design

Industry

EdTech, KidsTech

Tool(s)

Figma

© 2025

All rights reserved. Valerie Izuagbe.

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