Projects
Apple on pride month
UX Design
UI Design
Apple has a strong brand presence in innovation and design, but when it comes to social causes, their support can sometimes feel surface-level. The challenge I set for myself was: How might Apple create a Pride Month landing page that feels genuine, visible, and engaging for the LGBTQ+ community?
I designed a Pride Month landing page concept for Apple that:
Boldly showcases Pride-themed products (bands, wallpapers, cases) with proceeds donated to LGBTQ+ organizations.
Features employee stories and community voices to drive authenticity.
Hosts event registration for webinars, panels, and celebrations.
Provides educational resources on LGBTQ+ history and advocacy.
Creates an interactive, welcoming hub where users feel represented and included.
Designed a concept landing page that reframed Apple’s Pride involvement as authentic, visible, and community-centered.
Integrated brand storytelling with social responsibility — from exclusive Pride products to real employee voices.
I looked at both user expectations and competitive benchmarks.
LGBTQ+ initiatives are often hidden, making support look performative.
Limited representation leaves parts of the community unseen.
Skepticism exists around authenticity — users want proof of real commitment.
Representation: diverse stories and visibility.
Participation: interactive features, events, and ways to get involved.
Authenticity: transparent storytelling and community-driven content.
I looked into two companies with high competitive advantages to Apple.
Google - Pride doodles, interactive history timelines, strong educational content.
Microsoft - Employee stories, toolkits, and Pride-themed products.
Both competitors leaned on visibility and interaction, but Apple had an opportunity to build a central hub that combined stories, resources, and exclusive Pride products.
Reviewed the needs of LGBTQ+ users through personas (like Luke Grant, a non-binary designer wanting authentic brand involvement).
Outlined the key goals: visibility, authenticity, representation.
Explored concepts inspired by competitor gaps and user expectations.
Designed high-fidelity landing pages showcasing events, products, and stories.
Minimal testing focused on visual clarity and navigation. Feedback confirmed strong visuals, but suggested more localized content in the future.
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All rights reserved. Valerie Izuagbe.